Brand Identity + for a Community CrossFit Comp

Chalk Up Games 2021 was a grassroots CrossFit competition built around community, energy, and grit. I designed the event identity, including an athletic-inspired logo and limited-edition t-shirt design for competitors.

The branding balanced toughness with approachability, designed to feel just as good on the competition floor as it did at the local coffee shop post-event.

Role
Art Director + Designer

2021
Sydney

Channels
Identity, Logo Design, T-Shirt

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